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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/14753

Title: Value Co-Creation and the Psychological Capital of the Customer
Authors: Leroi-Werelds, Sara
Streukens, Sandra
Issue Date: 2012
Publisher: EMAC
Citation: Rita, Paulo (Ed.). Proceedings of the 41st Annual EMAC Conference, p. 369-369
Abstract: Building upon recent advances in the organizational psychology literature, the authors aim to better understand the variables that underlie a customer’s intention to participate in the value creation process. More specifically, they investigate whether the recently recognized construct of Psychological Capital (PsyCap) can be extended to the customer domain. PsyCap is a higher-order state-like construct consisting of various capacities that drive the motivation to achieve specific tasks and goals. Furthermore, the authors incorporate PsyCap in a framework based on Social Cognitive Theory. The results show a significant, indirect relationship between the customers’ PsyCap and their intention to co-create value.
URI: http://hdl.handle.net/1942/14753
ISBN: 978-989-732-004-0
Category: C1
Type: Proceedings Paper
Appears in Collections: Research publications

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