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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/14752

Title: Store Personality as a Source of Customer Value
Authors: Willems, Kim
Leroi-Werelds, Sara
Streukens, Sandra
Issue Date: 2012
Citation: North America - Advances in Consumer Research, p. 618-619
Series/Report no.: 40
Abstract: The findings of a consumer survey (n = 206) confirm the impact of store personality and self-congruity on customer value. The hypothesized interaction effect between store personality and self-congruity is not supported, implying that store personality is valued by customers, regardless of whether the store’s personality matches the customer’s self-concept.
URI: http://hdl.handle.net/1942/14752
ISSN: 0098-9258
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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