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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/13309

Title: Mapping leisure-shopping trip decision making: validation of the CNET interview protocol
Authors: De Ceunynck, Tim
Kusumastuti, Diana
Hannes, Els
Janssens, Davy
Wets, Geert
Issue Date: 2013
Citation: QUALITY & QUANTITY, 47(4), p. 1831-1849.
Abstract: Qualitative research methods can provide an in-depth understanding of how people come to certain decisions, providing valuable input to ground behavioural assumptions in activity-based travel demand models and to implement high impact policy measures to change travel behaviour. The CNET interview protocol is a semi-structured personal interview method to elicit the mental representation of individuals' decision making. There is a risk of bias caused by the interviewer's interpretation of the respondents' answers. Therefore, the quality of the CNET internet protocol is assessed by evaluating its trustworthiness using intercoder reliability tests. Krippendorff's alpha is identified as the most appropriate measure. The intercoder reliability is sufficiently high. Consequently, the CNET interview protocol can be considered a valid method to measure and map individuals' considerations in complex spatio-temporal decision problems.
URI: http://hdl.handle.net/1942/13309
DOI: 10.1007/s11135-011-9629-4
ISI #: 000316267500003
ISSN: 0033-5177
Category: A1
Type: Journal Contribution
Validation: ecoom, 2014
Appears in Collections: Research publications

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