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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/13123

Title: Visitors’ survey. Analysis report of the Belgian EU Pavilion on Expo Shanghai 2010
Authors: De Groote, Patrick
Denier, Philippe
Issue Date: 2011
Publisher: Commissariaat-Generaal van de Belgische Regering voor de Expo Shanghai 2010
Abstract: Between the 1st of May and the 31st of October 2010, Shanghai was to host to the biggest World Expo, covering an area of 528 ha with 246 participating countries and international organisations. The Expo welcomed a little over 73 million (94% Chinese) visitors, a record number in the more than 160-year history of the World Expo. The subject was “Better City, Better Life”, a call for a better existence in our cities of the future through well-considered urban planning and sustainable development. The Belgian-EU Pavilion welcomed approximately 6 million visitors. Through a survey, we systematically asked questions - in relation of Belgium and the Expo participation - to the visitors in order to search for profiles, opinions, motivations, behaviours and other characteristics. The survey was conducted online in the Pavilion and it was addressed to visitors aged 18 years and older. The survey was conducted begin of May (Opening of the Expo), mid June (The Belgian National Day was organised on June 13th) and at the end of September. In each survey period, the survey was conducted during entire days; the days were selected at random. Questions were set up in Chinese and in English. The Visitors’ Survey consists of a questionnaire that is divided into four parts. The first part contains general questions by which we try to get a general profile of the visitor. The second part deals with questions about the Pavilion itself. The third set of questions gauges the knowledge of Belgium. Finally, the last questions are more specific about the Belgian participation at Expo Shanghai 2010. 1,143 surveys were conducted: 749 of Chinese respondents and 394 of foreign visitors (amongst them 161 Belgians). These proportions are not representative for the actual composition of the visitors, the vast majority was Chinese. In order to fairly represent foreign visitors, a minimum of 384 respondents is necessary. A sixty-forty key was determined in advance. Belgians are overrepresented within the group of foreigners, partly because they had great interest in the survey. This analysis report presents the main results, visualized with tables(T), figures(F) and maps(M). For all of them the Data source = Visitor’s Survey, Belgian-EU Pavilion, Expo 2010 Shanghai.
URI: http://hdl.handle.net/1942/13123
Category: B3
Type: Book
Appears in Collections: Research publications

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