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|Title: ||The acceptance of self-service technology by the customer: a meta-analysis|
|Authors: ||Geerts, Jelle|
|Advisors: ||STREUKENS, Alexandra|
|Issue Date: ||2011|
|Publisher: ||UHasselt Diepenbeek|
|Abstract: ||A lot has been written about the factors influencing the acceptance of a Self-service Technology (SST). This research combines these studies and gives an answer on the question 'Which are the most important factors leading to the acceptance of a SST?' by conducting a meta-analysis.
The meta-analysis showed that the factors perceived ease of use, subjective norm, self-efficacy and perceived usefulness are the most important factors influencing the intention to use a SST directly. The characteristics compatibility, perceived usefulness, perceived ease of use and 'fun' are the most important factors influencing the attitude towards use and indirectly influencing the intention to use a SST.
A moderator analysis was also conducted to see what the influence was from type of respondents (non-students vs. students), type of technology (on-site vs. Off-site options) and culture (non-western vs. western) on the relationships found in the meta-analysis. The relationships of perceived usefulness|
|Notes: ||master in de toegepaste economische wetenschappen-marketing|
|Type: ||Theses and Dissertations|
|Appears in Collections: ||Master theses|
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