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|Title: ||Investigating the cross-sales effect of product associations|
|Authors: ||Vindevogel, B.|
Van de Poel, D.
|Issue Date: ||2004|
|Citation: ||Proceedings of the joint statistical meeting 2004.|
|Abstract: ||In this research, we use the framework of association rule discovery to find 1,350 interesting product associations between two sku’s. Using multivariate time series techniques, we successively simulate a price promotion in both products and measure the impact on the sales of the associated product. This approach allows us to model both the short run and long run cross-sales effect. For both complement and substitute relationships, we investigate the moderating effect of several covariates on the size of the cross-sales effect.|
|Type: ||Proceedings Paper|
|Appears in Collections: ||Research publications|
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|N/A||496.03 kB||Adobe PDF|
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