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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/11980

Title: Investigating the cross-sales effect of product associations
Authors: Vindevogel, B.
Van de Poel, D.
WETS, Geert
Issue Date: 2004
Citation: Proceedings of the joint statistical meeting 2004.
Abstract: In this research, we use the framework of association rule discovery to find 1,350 interesting product associations between two sku’s. Using multivariate time series techniques, we successively simulate a price promotion in both products and measure the impact on the sales of the associated product. This approach allows us to model both the short run and long run cross-sales effect. For both complement and substitute relationships, we investigate the moderating effect of several covariates on the size of the cross-sales effect.
URI: http://hdl.handle.net/1942/11980
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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