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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/11843

Title: A Method for Evaluating Mode Effects in Mixed-mode Surveys
Authors: Vannieuwenhuyze, Jorre
Loosveldt, Geert
Molenberghs, Geert
Issue Date: 2010
Citation: PUBLIC OPINION QUARTERLY, 74 (5). p. 1027-1045
Abstract: Survey designs in which data from different groups of respondents are collected by different survey modes have become increasingly popular. However, such mixed-mode (MM) designs lead to a confounding of selection effects and measurement effects (measurement error) caused by mode differences. Consequently, MM data have poor quality. Nevertheless, comparing MM data with data from a comparable single-mode survey allows researchers to measure selection effects and measurement effects separately. The authors develop a method to evaluate mode effects and illustrate this method with data from a Dutch MM experiment within the European Social Survey program. In this experiment, respondents could choose between three modes: a Web survey, a telephone interview, or a face-to-face interview. Mode effects on three political variables are evaluated: interest in politics, perceived complexity of politics, and voter turnout in the last national election.
Notes: [Vannieuwenhuyze, Jorre; Loosveldt, Geert] Katholieke Univ Leuven, Ctr Sociol Res, Louvain, Belgium. [Molenberghs, Geert] Katholieke Univ Leuven, I BioStat, Louvain, Belgium. [Molenberghs, Geert] Univ Hasselt, Hasselt, Belgium. jorre.vannieuwenhuyze@soc.kuleuven.be
URI: http://hdl.handle.net/1942/11843
DOI: 10.1093/poq/nfq059
ISI #: 000287254300009
ISSN: 0033-362X
Category: A1
Type: Journal Contribution
Validation: ecoom, 2012
Appears in Collections: Research publications

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