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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/11402

Title: Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness
Authors: JANSSENS, Wim
De Pelsmacker, Patrick
Cauberghe, Verolien
Issue Date: 2010
Publisher: Gabler Verlag
Citation: Terlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109.
URI: http://hdl.handle.net/1942/11402
ISBN: 9783834921116
Category: B2
Type: Book Section
Appears in Collections: Research publications

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