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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/10573

Title: Identifying homogenous customer segments for low risk email marketing experiments
Authors: SAMMOUR, George
DEPAIRE, Benoit
VANHOOF, Koen
WETS, Geert
Issue Date: 2009
Citation: José Cordeiro, Joaquim Filipe (Ed.) Proceedings of the 11th International Conference on Enterprise Information Systems. p. 89-94.
URI: http://hdl.handle.net/1942/10573
Link to publication: http://www.informatik.uni-trier.de/~ley/db/conf/iceis/iceis2009-4.html
ISBN: 978-989-8111-87-6
Category: C1
Type: Proceedings Paper
Appears in Collections: Research publications

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