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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/10536

Title: Modelling the dynamic formation of activity location choice-sets
Authors: HAN, Qi
Arentze, Theo A.
TIMMERMANS, Harry
JANSSENS, Davy
WETS, Geert
Issue Date: 2007
Publisher: World Conference on Transport Research Society
Citation: 11th World Conference on Transportation Research. Berkeley Proceedings.
Abstract: This paper develops a framework for modelling the dynamic formation of location choicesets. The proposed framework integrates three key concepts, namely aspiration, activation and expected utility. Aspirations are defined at the level of attributes of choice alternatives and represent an individual’s beliefs about performance levels that potentially can be achieved. Activation levels are defined at the level of choice alternatives and represent the ease with which an alternative can be retrieved from memory and, hence, the degree of awareness of an alternative. Finally, expected utility represents an individual’s evaluation of a choice alternative based on his/her current beliefs about attributes of the alternative. In the proposed system, all these cognitions - aspirations, activations and beliefs – are conditional upon context variables and subject to cognitive and social learning. Based on principles of Bayesian learning, re-enforcement learning and social comparison theories, the framework specifies functions for experience-based learning, extended and integrated with social learning.
Notes: This paper has been written in the context of the FEATHERS-project, funded by IWT,Vlaanderen, Belgium.
URI: http://hdl.handle.net/1942/10536
Link to publication: http://www.wctrs.org/index.php?option=com_content&task=view&id=24&Itemid=28
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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