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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/10482

Title: Loyalty cards: facts for fiction? - The usefulness of loyalty card data to forecast consumer decisions using a Poisson-Binomial hierarchical Bayes model
Authors: GÁZQUEZ ABAD, J.C.
SWINNEN, Gilbert
SÁNCHEZ-PÉREZ, M.
BRIJS, Tom
Issue Date: 2007
Citation: 14th International Conference on Research in the Distributive Trades, Saarbrucken,Germany - 28/6/2007 - 29/6/2007.
URI: http://hdl.handle.net/1942/10482
Category: C2
Type: Conference Material
Appears in Collections: Research publications

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