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|Title: ||Intercultural differences: which basis?|
|Authors: ||CLIJSTERS, Willy|
|Issue Date: ||2009|
|Publisher: ||Publishing House of Wroclaw University of Economics|
|Citation: ||Swiatowy, Grazyna (Ed.) Marketing communication in Europe of multiple language language cultures, p. 89-96.|
|Abstract: ||T. Hall, G. Hofstede, F. Trompenaers and others gave a pragmatic definition of "culture", not as a collection of arts but as a set of values and beliefs that belong to everyone's daily life. On this basis, they did a lot of research about the impact of "culture" in international business. A researcher such as Hofstede has even tried to rank four and later five so calles diemnsions of culture for the most important nations.
But is a nation a homogeneous business culture, How static is it? How useful are the findings of the research? How can we refine them? Does the anglo-Saxon domination induce everyone to a futile international business culture? Or does a business (wo)man kee her/his own set of values and beliefs even when he/she speaks english? does he/she speak English or do we have to speak about Swenglish (Swedish version of English), Fenglish (French), Denglish (Dutch), Penglish (Polish), etc.? In one word, is globalization in herent in business but far away from business communication?|
|Type: ||Book Section|
|Appears in Collections: ||Research publications|
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